We all know how satisfying the feeling of opening your front door to a friendly face and bags full of food from your neighborhood restaurant can be. Sometimes food from our favorite restaurant is just as good as (if not better than) a classic, homecooked meal. The convenience of food delivery is just too good to pass up after a long day at work; especially when it’s a few taps away on a mobile phone.

If your restaurant doesn’t offer online delivery yet, it may feel like a step you’re unsure your business is ready to take, but offering online delivery can be great for your business—for more than just increased sales.

If your restaurant offers in-house delivery options, as opposed to outsourcing through a third-party service, there are valuable opportunities to collect customer data through an online ordering system. Information like your customers’ email addresses and phone numbers can be used to tailor marketing material to the demographics that order from you most, and help you gain new customers.

If you choose to use a third party delivery service, data isn’t as easy to come by. These services collect data about your patrons without ever having to provide that data to your restaurant. That being said, in an increasingly digital world, it’s likely your patrons will be surprised (and disappointed) if they are in for the evening, craving a meal from your restaurant but they can’t order it online to their home.

Regardless of if you decide to offer in-house delivery or utilize a third-party service, many companies exist to help you do either—so don’t stop looking until you find a company that fits your restaurant’s needs. Companies like GrubHubDoorDash, and UberEATS are just a few of the third-party food delivery services that are available across the country. If you’re looking to start an in-house delivery program, third party logistics companies can act as a consultant to help you get deliveries up and running seamlessly. Postmates offers third party logistics as Postmates On-Demand. Postmates on-demand is a great service to help you land a strong delivery system in your restaurant without sacrificing website branding and profit margin you might lose with third-party services.

The pros and cons of each opportunity for your restaurant to offer online delivery should be weighed carefully, but you shouldn’t underestimate the value of an online presence.