Every restaurant owner knows that without proper food safety protocols, one incident can tarnish a restaurant’s reputation forever. Reputation aside, restaurants with food safety issues stand to lose financially as well. In a time where bad press spreads like wildfire, one incident can tank revenue overnight and undermine investor confidence.
Take Chipotle, for example. In July, hundreds of people who dined at a Chipotle location in Ohio fell ill after eating food contaminated with the clostridium perfringens bacterium, a common cause of food poisoning. Clostridium perfringens bacteriumforms when pre-cooked food is stored at improper temperatures for too long. Luckily, this outbreak was less severe than Chipotle’s widely publicized incident in 2015, but it reignited concerns over food safety at Chipotle, providing another blow to Chipotle’s already damaged reputation
This recent outbreak didn’t come cheap, either. In just four days following the fiasco, Chipotle stocks lost over $1 billion in value. Fortunately for Chipotle, its stock value has since recovered, but the outbreak shows that proactive food safety measures must be taken by restaurant industry leaders to protect both their customers and their investors.
Fortunately for restaurant leaders, technology companies have developed integrated task management solutions that enable companies to work more efficiently while bolstering their food safety protocols. Bluetooth temperature probes interface directly with the software during safety checks, making temperature management easier than ever before.
A good solution doesn’t have to break the bank either, VeriSolutions’ digital task management platform, VeriCheck costs around $500 per location and includes a bluetooth temperature probe. All 2,250 Chipotle locations could have had electronic reminders and digital temperature logs for a little over $1,000,000 – an investment with a 1000x ROI considering the $1,000,000,000 fallout.
Apart from costly human oversight, digital task management paired with temperature probes is the best way for restaurant leaders to ensure the safety of the food they serve and instill confidence in their investors. If you haven’t already, stay ahead of the curve by keeping customers healthy, employees happy, and investors confident by bringing your businesses’ food safety protocol to the 21st century.